Every Second Counts

For the second year in a row, we launched a campaign related to cardiac safety. This year, a heart-shaped hourglass symbolizes the importance of the fast administration of first aid because the chance of survival drops with each second that passes. In addition, a specific signage and orientation system was developed for first responders. The campaign is displayed on digital city light panels, on television and at the cinema as well as in numerous print publications and newspaper ads.

Visualization: Philipp Zaufel